Speaking of bad ideas, get a load of this:
I just can not believe eBay. I really can't. A couple weeks ago I got another slick "catalogue" in the mail from Macy's - er - I mean eBay. This one was personalized with my ebay login. "Hello jsexton", or some such. Gee, they know my name, I'm sooo impressed. Then it goes on to hype merchandise that I have no interest in what so ever. My eBay rating is nearly 1,000. I've bought and sold on eBay a lot over many years. And yet the best they can do with this information is use my login name to try to sell me brand new, name brand goods that have nothing to do with my interests - which they know! It's frustrating watching eBay waste their market leading position.