Jeff Sexton

Friday, July 01, 2011

Google+

As everyone and their pets has heard, Google has introduced a new competitor to Facebook called Google Plus.  It sounds good.  They have an intriguing set of walk throughs up, and we all know a Facebook that isn't Facebook is long over due.  If anyone could do this, it would be Google.

But something doesn't add up here.

Within hours of "launching" this invite-only beta of Google Plus, invites were cut off citing "insane demand."  As I write this, invitations have not resumed.

I know a lot of techy people.  And they all know a lot of techy people.  But no one seems to know anyone that has access to Google Plus.  No one.  Not a soul got an invitation.   Google+ has created a huge "buzz" on the internet.  A "latest" results search on Google for Google+ reveals a steady stream of chatter.  But does anyone outside of Google employees and a few select journalists actually have access to the new service?

It doesn't make sense...  Is Google doing this just to generate that chatter?  They don't need to do that.  Anyone would know that anything that offers a Facebook alternative would generate a massive "wave" of interest.  Google does not need an artificial scarcity campaign to get attention.

So did Google get genuinely overwhelmed with a response their new system was unprepared for, and have to cut it off?  That makes no sense either.  Again, who wouldn't know that the sort of response this was likely to get?

Yes, I'm sure Google would want to be very cautious about this roll out.  No one would want to see them pull a Sony and have the system flat on the floor the first day, as the PSN was on its triumphant return.  But Google appears to have pulled the plug on signing up for Google+ almost instantly.  And not a soul I know, nor any they know got their foot in that door.

Fishy.

So I'm calling it, it's vaporware.  A social service no one can use, is a service that doesn't exist.

I very much look forward to something like Google+ could be, might be, whatever.  But at this time, it's definitely not there.  I'm sure they are working on it though.


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