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The Toaster Project:http://www.thetoasterproject.org/
"So are toasters ridiculous? It depends on the scale at which you look. Looking close up, a desire (for toast) and the fulfilment of that desire is totally reasonable. Perhaps the majority of human activity can be reduced to a desire to make life more comfortable for ourselves, and has thus far led to being able to buy a toaster for £3.99 [among other achievements]. But looking at toasters in relation to global industry, at a moment in time when the effects of our industry are no longer trivial compared to the insignificant when our, they seem unreasonable. I think our position is ambiguous - the scale of industry involved in making a toaster [etc.] is ridiculous but at the same time the chain of discoveries and small technological developments that occurred along the way make it entirely reasonable."
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